Fusion Sport launches new branding and website to celebrate coming of age

by Fusion Sport
 | 12th February, 2021

Fusion Sport, the global leader in human performance solutions, today unveiled a new company logo and suite of product logos, as a celebration of the company’s 18th Birthday. 

The rebrand follows a recent successful $5.5 million funding round as the company’s platform, Smartabase, is increasingly adopted by the world’s top military, Olympic and professional sporting organizations.  

The new brandmarks intend to more clearly represent the company’s comprehensive product and solution offerings. Even in the face of a pandemic, Fusion Sport has successfully scaled its offerings across the globe.   

“Our new website and brand identity better reflects our market-leading position and clearly demonstrates the comprehensive lifecycle of services we bring to our top human performance clients across the globe” Said CEO, Dr Markus Deutsch.   

Fusion Sport’s flagship product Smartabase has proven so successful in optimizing performance for elite sporting teams, that its customer base now extends to military organizations including the US Special Operations Command (SOCOM), US Air Force and Naval Health Research Center. Workplace health and safety is now also an emerging market for the Smartabase platform. 

The ultimate goal of any Human performance optimization (HPO) program is to maximize readiness and reduce injuries/illness. “Whether an elite athlete, soldier, first responder or factory worker, these principles can be applied to all human endeavors,” Dr. Deutsch added.  Whether in sport, military, emergency services or the workplace, the cost of illness and injuries are staggering, which is a key part of what Smartabase enables its users to reduce.   

Fusion Sport’s Smartabase platform has also been vital in assisting organizations roll out illness surveillance programs during COVID-19 including assisting with the safe return of the 2020 NBA season in Florida.    

Strengthened executive team to support continued growth phase 

To support this continued growth Fusion Sport has added two new members to their executive team, Greg Freeman as Chief Technology Officer and Dave Grant as Chief Revenue Officer

Greg joins Fusion Sport off the back of 15 years' experience in the tech industry where he developed extensive expertise in scalability and architecture. As Chief Technology Officer at Fusion Sport, Greg will lead the technology team in developing essential and robust product solutions. 

Dave has more than 25 years’ experience leading high-growth customer-first organizations. As Chief Revenue Officer, Dave will drive the continued adoption and of Fusion Sport’s technology solutions and will be based in the company’s United States headquarters in Broomfield, Colorado. 

Take a peek at the brand-new website www.fusionsport.com to gain insight into the next chapter for Fusion Sport.