FUSION SPORT is a wholly owned subsidiary of Grabba International Pty Ltd, specialising in applying Sports Science to developing technology and education products for a wide range of sports and activities.
Fusion is one of five companies under the umbrella of Grabba International Pty Ltd. Grabba has a total of 28 full time employees, approximately half of which work on the Fusion Sport business.
To be a global leader in the provision of innovative technologies for assessing and optimising performance, health and fitness for professional and semi-professional sporting teams, centres of excellence, schools, universities and military institutions.
Most sports technology companies focus on a range of standalone products which serve discrete and specific purposes for assessing athlete performance, stress or capacity. Fusion Sport’s philosophy is that in order for technology to be truly beneficial it must be technology which enriches the lives of those who use it, and on whom it is used, on a regular basis.
Fusion’s flagship product, SMARTSPEED, was designed to not simply be another standard “timing gate system”, but rather a system which not only made athlete assessment quick and easy, but was also of great value on a daily basis by enriching the training environment with real time feedback, and new drills which challenged athletes in new ways. Since 2003 Fusion Sport has now grown to have two major product lines, with many accessories and options to meet the end need of users. The Fusion R&D team in constantly innovating, and each year the company averages over two new product releases.
Fusion Sport’s core product philosophies include:
- Latest proven technologies: sophisticated and robust wireless devices free of messy cables and easy to set up.
- Best practice: all of our products must be the best in terms of accuracy, reliability quality
- Automation: using technologies such as RFID (radio frequency identification) to automate system use and save time and effort
- Integration: seeking and designing technologies which provide the end user with seamless solutions which simply work
- Innovation: constantly improving in response to feedback from our valued customers
Fusion was first founded in January 2003 by Sport Scientist Dr Markus Deutsch and Microelectronics/IT Engineer Dr. Douglas Moore, when admitted to the i.Lab Business Incubator. The following is a list of major events that followed.
|October 2003||Fusion wins University of Queensland Enterprize Award, which funds first product run of SMARTSPEED|
|June 2004||first production run dispatched to clients in Australia and New Zealand|
|July 2005||UK operations launched|
|September 2006||second main product SMARTJUMP launched|
|January 2008||Fusion Sport merged with Grabba International Pty Ltd|
|June 2008||Fusion Sport initiates discussion with New Zealand company Profiler corporation with regards to data management software capabilities|
|February 2009||Letters of Patent awarded for the SMARTSPEED system|
|June 2010||SMARTABASE released as Fusion’s second major product line|
The following video provides an honest and interesting account of the growth of Fusion Sport to the company it is today, featuring co-founder Dr. Markus Deutsch being interviewed for a promotional video for the University of Queensland Enterprize Awards.